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Marketing Communications

Your one-stop shop for all Pineapple Marketing updates, social media posts, email automation and more!

 

Social Media

Are you following us on social yet? If not, click below to access our social profiles and follow:

Instagram – @PineappleMortgage
Instagram – @EmpoweredByPineapple
Facebook – @PineappleMortgage
LinkedIn – @PineappleMortgage

Did you know there are branded social posts available for you to use? You can customize these posts for your needs or download and use them as-is!
Click here to access branded social media post templates on Canva.

New Blog Post: The Mortgage Stress Test: Everything You Need To Know

Click here to access branded social post templates on Pages 64 – 66.

Here’s some copy you can use when posting:

Option 1

Need help understanding the stress test? That’s what I’m here for. 

Our blog has everything you need to know about the stress test – check it out and give me a call to answer all your questions. 

Click to read now: https://gopineapple.com/the-mortgage-stress-test-everything-you-need-to-know/

#Pineapple #MortgageStressTest #PlanwithPineapple #GoPineapple #CanadaMortgages

Option 2

Can I improve my mortgage stress test results? Yes, there are a few things you can do to help easily pass the stress test.

For example:

  1. Put down a larger down payment 
  2. Pay off some of your debt before applying (car loan, etc.)
  3. Look for homes in a lower price range

Learn about all the things you need to know about the stress test here: Click to read now: https://gopineapple.com/the-mortgage-stress-test-everything-you-need-to-know/

#Pineapple #GoPineapple #EmpoweredByPineapple #MortgageStressTest #CanadaMortgages

CTV News Article: What Are Gifted Down Payments And How Do They Work?

Click here to access branded social posts to promote the CTV News Article.

Here’s some copy you can use when posting:

For a lot of people, the gifted down payment is the only way they are going to be able to get into homeownership,” Shubha Dasgupta, CEO, Pineapple. Learn more about gifted down payments today: https://tinyurl.com/25bh86yp

#mortgage #mortgagebroker #CTV #Pineapple #PineappleMortgage #PlanWithPineapple #PineappleTech #Homeowner #MortgageTips

Toronto Star Article: What Do Rising Interest Rates Mean For You?

Click here to access branded social posts to promote our article in Toronto Star.

Here’s some copy you can use when posting:

Option 1

“Here’s what you need to know, depending on the type of mortgage you have, where you stand in your mortgage journey, or whether you’re simply in the market for a home.”

Read the full article: https://tinyurl.com/c73m29kr

#mortgage #mortgagebroker #TorontoStar #Pineapple #PineappleMortgage #PlanWithPineapple #PineappleTech #Homeowner #MortgageTips

Option 2

“With rising interest rates on the horizon, Dasgupta says, Pineapple has taken a proactive approach to what could otherwise be a reactive and stressful situation for borrowers.” 

Read the full article: https://tinyurl.com/c73m29kr

#mortgage #mortgagebroker #TorontoStar #Pineapple #PineappleMortgage #PlanWithPineapple #PineappleTech #Homeowner #MortgageTips

Email Automation Updates

Did you know, when you add a Potential Borrower lead into MyPineapple, it flows through an amazing automated journey so your clients get segmented and sent through our custom-built educational and nurturing journey about the mortgage process. Click here to learn more!

Emails To Your Borrowers

Information about upcoming emails to your borrowers will be displayed here.

Emails To Your Realtors

Spring Is Different email campaign

Please click here to view the latest email that was deployed to your realtors last week regarding the Spring Market.

Media & Press Releases

Check out Pineapple in the news below! Feel free to share these articles with your borrowers, realtors, financial partners, friends, and family.

CTV News: What Are Gifted Down Payments And How Do They Work?

Toronto Star: What Do Rising Interest Rates Mean For You?

CMP Magazine: Manoeuvring The Reins Of A Mortgage Space Disruptor

Toronto Star: The Right Mortgage Broker Can Smooth Your Path To Homeownership

Toronto Life: Pineapple Financial Is Empowering Homebuyers Across The Country

Toronto Life: The Pineapple Financial Success Stories You Ought To Know

Toronto Star: Why Working With A Mortgage Broker Can Save Time And Money

Questions for the Marketing Department? Please create and submit a Case in MyPineapple and we will be happy to assist you!