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Marketing Communications

Your one-stop shop for all Pineapple Marketing updates, social media posts, email automation and more!

 

Social Media

Are you following us on social yet? If not, click below to access our social profiles and follow:

Instagram – @PineappleMortgage
Instagram – @EmpoweredByPineapple
Facebook – @PineappleMortgage
LinkedIn – @PineappleMortgage

Did you know there are branded social posts available for you to use? You can customize these posts for your needs or download and use them as-is!
Click here to access branded social media post templates on Canva.

We have also prepared some specific social post templates for you to use.

Blog: What Is The First Time Home Buyer Incentive?

Click here to access these Canva social post templates. 

Option #1

Do I qualify for the FTHB Incentive?

You qualify if:

  1. Your total qualifying income does not exceed $150,000 if the home is located in Toronto, Vancouver, or Victoria or $120,000 anywhere else in Canada.
  1. Your total borrowing amount is less than 4.5 times your income if the home is located in Toronto, Vancouver, or Victoria, or less than 4 times anywhere else in Canada. 
  1. The total amount you put down must be less than 20% of the home’s purchase price.

Click here to learn more: gopineapple.com/what-is-the-first-time-home-buyer-incentive

Call me today to find out if you qualify for the FTHB Incentive. 

Option #2

Do I have to pay back the First Time Home Buyers Incentive? Yes – but only after 25 years or when you sell the home – whichever comes first. 

You also have the option to repay the loan at any time of your choosing without penalty.

Find out how the First Time Home Buyers Incentive can boost your down payment and lower your monthly mortgage payments by clicking here: gopineapple.com/what-is-the-first-time-home-buyer-incentive

Option #3

How Does The First Time Homebuyers Incentive Work? It’s a shared equity mortgage with the Government.  

If you qualified to receive 5% of your home’s purchase price of $350,000, the incentive would equal $17,500. If the value of your home increases to $450,000, you’d need to pay back $22,500, which is 5% of its current value.

Click here to find out how the First Time Home Buyers Incentive can help you get into a dream home faster: gopineapple.com/what-is-the-first-time-home-buyer-incentive

Email Automation Updates

Did you know, when you add a Potential Borrower lead into MyPineapple, it flows through an amazing automated journey so your clients get segmented and sent through our custom-built educational and nurturing journey about the mortgage process. Click here to learn more!

Emails To Your Borrowers

The following email was be deployed to your Potential & Account Borrowers and First-Time Homebuyer Borrowers on Thursday, April 14th at 12:30 PM EST.

Subject: [Federal Budget] Opportunities for First Time Homebuyers

Hi <First Name>,

The Liberal government revealed their budget last week, so you may be wondering what to expect and if they are planning to keep any of their election promises. 

The good news is they are, but it’s still important to understand what changes they plan to make and how that will impact you today and years down the road. 

For first-time homebuyers, there will be more opportunities ahead to get into the market.

Click below to find out what these opportunities are and how these proposed solutions will improve affordability and make the market fairer for you.

Learn More

If you have any questions, please don’t hesitate to reach out to me. I’m always happy to help!

Regards,

<Sender Signature>

The following email was be deployed to your Second-Time Homebuyer Borrowers on Thursday, April 14th at 1:00 PM EST. 

Subject: [Federal Budget] Opportunities for Buyers and Investors

Hi <First Name>,

The Liberal government revealed their budget last week, so you may be wondering what to expect and if they are planning to keep any of their election promises. 

The good news is they are, but it’s still important to understand what changes they plan to make and how that will impact you today and years down the road. 

There are lots of opportunities ahead for homeowners and investors.

Click below to find out what these opportunities are and how these proposed solutions will increase housing supply, stabilize the market and drive long-term value growth.

Learn More

If you have any questions, please don’t hesitate to reach out to me. I’m always happy to help!

Regards,

<Sender Signature>

Emails To Your Realtors

The following email was be deployed to your Prospecting, Account & Active Realtors on Thursday, April 14th at 1:30 PM EST. 

Subject: [Federal Budget] Housing Affordability Highlights

Hello <First Name>, 

The Liberal government revealed their budget last week, so you may be wondering what to expect and if they are planning to keep any of their election promises. 

The good news is they are, but it’s still important to understand what changes they plan to make and how that will impact you and your clients today and years down the road. 

There are lots of opportunities ahead for first-time homebuyers, homeowners and investors.

Click below to find out how these opportunities are and how these proposed solutions could impact the housing market and your real estate business.

Learn More

If at any time you’d like to discuss this information or have me present it to you or your brokerage, please reach out, I’d be happy to assist.

Regards,

<Sender Signature>

Press Releases

Check out Pineapple in the news below! Feel free to share these articles with your borrowers, realtors, financial partners, friends, and family.

CMP Interview: CEO Offers Mortgage Market Updates

CMP Interview: Federal Budget 2022: Network CEO Reacts

CTV News: What Are Gifted Down Payments And How Do They Work?

Toronto Star: What Do Rising Interest Rates Mean For You?

CMP Magazine: Manoeuvring The Reins Of A Mortgage Space Disruptor

Toronto Star: The Right Mortgage Broker Can Smooth Your Path To Homeownership

Toronto Life: Pineapple Financial Is Empowering Homebuyers Across The Country

Toronto Life: The Pineapple Financial Success Stories You Ought To Know

Toronto Star: Why Working With A Mortgage Broker Can Save Time And Money

Questions for the Marketing Department? Please create and submit a Case in MyPineapple and we will be happy to assist you!