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Pineapple Financial Expands Into Western Canada with New Corporate Office in Metro Vancouver, British Columbia

TORONTO, December 1, 2023:  Pineapple Financial Inc. (NYSE American: PAPL), a tech-focused mortgage brokerage with an integrated network of partner brokerages and agents across Canada, today announced that it has established an office in Metro Vancouver, British Columbia to accommodate the Company’s expansion into Western Canada.

The new location, on Glen Drive in Coquitlam, British Columbia, serves as the central hub for the Company's operations and strategic initiatives in Western Canada and follows Pineapple’s recent expansion into Manitoba, Saskatchewan, Alberta, and British Columbia.


According to Pineapple, the new office is expected to generate $300 million CAD in new mortgage origination, which equates to a projected 10% increase in gross revenue in the next twelve months.

"This expansion solidifies our unwavering commitment to delivering exceptional mortgage solutions to Canadians, contributing to the economic landscape by creating job opportunities and fostering mutually beneficial partnerships," said Christa Mitchell, Pineapple’s Chief Strategy Officer.


Shubha Dasgupta, Pineapple CEO, added that he believed this latest expansion represents a pivotal move in the Company’s expansion strategy. “Not only does this new office reinforce our commitment to nationwide growth, innovation, and unparalleled service excellence, but it also will play a crucial role in introducing our cutting-edge AI-driven technology solutions to local brokerages and clients and drive significant revenue growth in British Columbia."

Mr. Dasgupta said that, with the new office in British Columbia, Pineapple has now added 50 new mortgage professionals to the Company’s Western Canada network. These include:

Franchise brokerage partner, Pineapple Canada Lending House Corporation, operating across British Columbia with offices in Delta, Kelowna, Vancouver, and Victoria

The Meaghan Golden Team, operating in Delta and North Vancouver, British Columbia

The Ajay Menezes Team, operating in St. Albert and Edmonton, Alberta

The Brad Gavin Team, operating in Calgary, Alberta

The Cherie Birch Team, operating in Lethbridge, Alberta

The Jan Reyes Team, operating in Winnipeg, Manitoba and the surrounding area

The Marilyn Magtoto Team, operating in Winnipeg, Manitoba

Since its establishment in 2016, Pineapple has expanded its reach across Canada, fostering a network of over 650 agents and achieving a three-year growth rate of 1,452 percent, awarding the Company recognition as number 27 on the 

Globe and Mail's Report on Business Top Growing Companies list for 2023

The Company had its Initial Public Offering on the NYSE American on November 3, 2023.


Pineapple is an award-winning fintech and leading Canadian mortgage brokerage network,  focusing on both the long-term success of agents and brokerages, as well as the overall experience of homeowners. With approximately 650 brokers within the network, Pineapple creates cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their dream of owning a home.  Pineapple is active within the community and is proud to sponsor charities across Canada to improve the lives of fellow Canadians.

: Pineapple Financial Inc. (NYSE American: PAPL)


Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the “Risk Factors” section of the registration statement filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at 

For media inquiries, please contact, Dennis Welsh, Senior Director of Marketing, at Pineapple

For investor relations inquiries, please contact Scott Powell, Chief Executive Officer, at Skyline Corporate Communications Group, LLC

Pineapple Financial Expands Into Western Canada with New Corporate Office in Metro Vancouver, British Columbia 

NEWS - Pineapple Financial Expands Into Western Canada with New Corporate Office in Metro Vancouver, British Columbia 

News

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Pineapple Financial Inc. Places 27th on the Report on Business Top Growing Canadian Companies for 2023

The company earned a spot with a three-year growth of 1,452 percent.

TORONTO, November 21, 2023 - Pineapple Financial Inc. (NYSE American: PAPL), a tech-focused mortgage brokerage with an integrated network of partner brokerages and agents across Canada, today announced it placed No. 27 out of 425 companies on the Report on Business (Globe and Mail) 2023 Ranking of Canada’s Top Growing Companies. The Globe and Mail list ranks Canadian companies based on three-year revenue growth. Pineapple Financial earned its spot with a three-year growth of 1,452 percent.

"We are immensely proud to secure our place on the Report on Business Top Growing Companies list for 2023," affirmed Shubha Dasgupta, CEO and Founder of Pineapple Financial Inc. "Our journey, marked by innovative technology and a focus on people and partnerships through our network of brokers across the country, is a testament to what determination and vision can achieve. Pineapple is not merely revolutionizing the Canadian mortgage industry; we are setting the stage for a future where possibilities know no bounds."

Canada’s Top Growing Companies, an editorial ranking that launched in 2019, aims to bring the accomplishments of innovative businesses in Canada to the forefront. To qualify for inclusion in this ranking; companies had to complete an in-depth application process and fulfill stringent requirements and criteria. In total, 425 companies earned a spot on this year’s ranking.

The full list of 2023 winners, along with editorial coverage, is published in the October issue of Report on Business Magazine and can be viewed 

“‘Canada's Top Growing Companies’ acknowledges the drive and ingenuity displayed by Canadian business," said Dawn Calleja, Editor of Report on Business Magazine. “This year’s ranking serves as an inspiration for future business owners.”

Andrew Saunders, CEO of The Globe and Mail, added, “This year’s Report on Business Magazine’s list of Top Growing Companies shows how innovative ideas always rise to the top, perhaps even more so in times of uncertainty. The Globe and Mail congratulates this year’s winners for meeting and surpassing those economic challenges.”

Earlier this year, Pineapple Financial Inc. won the Award for Digital Innovation in a Brokerage at the Canadian Mortgage Awards and was recognized as one of Canadian Mortgage Professional’s Top Mortgage Employers for 2023.

The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With our award-winning coverage of business, politics and national affairs, The Globe and Mail newspaper reaches 6.2 million readers every week in our print or digital formats, and Report on Business magazine reaches 2.7 million readers in print and digital every issue. Our investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.

Pineapple is a leader in the Canadian mortgage industry, breaking the mold by focusing on both the long-term success of agents and brokerages, as well as the overall experience of homeowners. With approximately 650 brokers within the network, Pineapple creates cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their ultimate dream of owning a home.  Pineapple is active within the community and is proud to sponsor charities across Canada to improve the lives of fellow Canadians.

: Pineapple Financial Inc. (NYSE American: PAPL)

Pineapple Recognized as one of Canada’s Top-Growing Companies

Pineapple Recognized as one of Canada’s Top-Growing Companies - Investor Relations Page

Pineapple Financial Inc. Becomes First Canadian Mortgage Brokerage to Complete IPO on New York Stock Exchange (NYSE American)

IPO Capital to Fund Growth Initiatives, R&D, New Products and Technology Innovations, and Geographic Expansion

TORONTO, November 8, 2023 - Pineapple Financial Inc. (NYSE American: PAPL), a tech-focused mortgage brokerage with an integrated network of partner brokerages and agents across Canada, made history last week by becoming the first Canadian mortgage brokerage to launch an Initial Public Offering (IPO) on the prestigious New York Stock Exchange (NYSE American).

Pineapple plans to use the capital raised from its IPO to fund growth initiatives, research and development, and expansion into new product offerings and technology infrastructure.

These efforts will enable the company to develop new digital innovations in the mortgage industry and provide seamless customer experiences for all Canadians. The IPO will also support Pineapple Financial Inc.'s growth and expansion into new markets. This includes but is not limited to:

Expanding the business into every province across Canada

Adding insurance as a product offering to consumers

Developing new technology and digital innovation that will increase productivity and efficiency across all channels

Exploring new avenues of artificial intelligence (AI) and machine learning to create new opportunities for stakeholders while accelerating the company’s journey forward

“The decision to go public was driven by our vision to expand market reach, accelerate growth initiatives, and capitalize on new opportunities,” said 

, Pineapple CEO & Co-Founder. “With this successful IPO, Pineapple achieved a milestone that reflects its market potential, growth trajectory, and our commitment to excellence.”


Pineapple President, COO and Co-Founder Kendall Marin added, “The company is now well-positioned to leverage the capital to invest in research and development, expand its product offering, and further enhance its industry-leading technology infrastructure.”


In addition, he said, the IPO may act as a powerful catalyst for increasing visibility and raising the profile and importance of the Canadian mortgage industry internationally.


“We are extremely proud to be the first Canadian mortgage brokerage to IPO on an American stock exchange,” said Christa Mitchell, Pineapple Chief Strategy Officer. “We plan to reinvest back into the growth and stability of the industry to strengthen the position of the Canadian mortgage landscape.”


Since its founding in 2016, Pineapple has rapidly expanded its presence across Canada and built a network of over 650 agents. In addition, the company has donated significantly to charitable organizations while also making significant advancements in the industry. Pineapple has also won several awards, including the 2023 Award for Digital Innovation in a Brokerage. 

Pineapple is a leader in the Canadian mortgage industry, breaking the mold by focusing on both the long-term success of agents and brokerages, as well as the overall experience of homeowners. With approximately 650 brokers within the network, Pineapple utilizes cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their ultimate dream of owning a home. Pineapple is active within the community and is proud to sponsor charities across Canada to improve the lives of fellow Canadians.


For Pineapple Financial Inc. Company updates, please follow us on social media:

 Pineapple Financial Inc. (NYSE American: PAPL)

TORONTO, November 15, 2023 - Pineapple Financial Inc. (NYSE American: PAPL), a tech-focused mortgage brokerage with an integrated network of partner brokerages and agents across Canada, today announced it placed No. 27 out of 425 companies on the Report on Business (Globe and Mail) 2023 Ranking of Canada’s Top Growing Companies.The Globe and Mail list ranks Canadian companies based on three-year revenue growth. Pineapple Financial earned its spot with a three-year growth of 1,452 per cent.

"We are immensely proud to secure our place on the Report on Business (Globe and Mail)  Top Growing Companies list for 2023," affirmed Shubha Dasgupta, CEO and Founder of Pineapple Financial Inc. "Our journey, marked by innovative technology and a focus on people and partnerships through our network of brokers across the country, is a testament to what determination and vision can achieve. Pineapple is not merely revolutionizing the Canadian mortgage industry; we are setting the stage for a future where possibilities know no bounds."

“‘Canada's Top Growing Companies’ acknowledges the drive and ingenuity displayed by Canadian business," said  Dawn Calleja, Editor of Report on Business Magazine. “This year’s ranking serves as an inspiration for future business owners.”

                                                           ###

The Globe and Mail is Canada’s foremost news media company, leading the national discussion and causing policy change through brave and independent journalism since 1844. With our award-winning coverage of business, politics and national affairs, The Globe and Mail newspaper reaches 6.2 million readers every week in our print or digital formats, and Report on Business magazine reaches 2.7 million readers in print and digital every issue. Our investment in innovative data science means that as the world continues to change, so does The Globe. The Globe and Mail is owned by Woodbridge, the investment arm of the Thomson family.


Pineapple is a leader in the Canadian mortgage industry, breaking the mould by focusing on both the long-term success of agents and brokerages, as well as the overall experience of homeowners. With approximately 600 brokers within the network, Pineapple creates cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their ultimate dream of owning a home.  Pineapple is active within the community and is proud to sponsor charities across Canada to improve the lives of fellow Canadians.

News - Pineapple Financial Inc. Places 27th on the Report on Business Top Growing Canadian Companies for 2023

Pineapple Financial Inc. Celebrates Successful Initial Public Offering on the New York Stock Exchange

This landmark event marks a turning point in the evolution of the Canadian mortgage sector and presents exciting opportunities for the company and the industry as a whole.

Pineapple Financial Inc., a technology-based, people-first company, with a mission to simplify the mortgage process and to change Canada’s mortgage landscape through human connection and data insights, recently made history by becoming the first Canadian mortgage brokerage to launch an Initial Public Offering (IPO) on the prestigious New York Stock Exchange (NYSE).


Since 2016, Pineapple has rapidly expanded its presence across Canada and built a network of over 600 agents. In addition, the company has donated over $500,000 to charitable organizations while also making significant advancements in the industry. The company has also won several awards, including the Award for Digital Innovation in a Brokerage in 2023.


, CEO & Co-Founder, Pineapple. “With the successful IPO, Pineapple achieved a milestone that reflects its market potential, growth trajectory, and our commitment to excellence.”

Pineapple Financial Inc. plans to use the capital raised from its IPO to fund growth initiatives, research and development, and expansion into new product offerings and technology infrastructure.

“The company is now well-positioned to leverage the capital to invest in research and development, expand its product offering, and further enhance its industry-leading technology infrastructure,” said Kendall Marin, President, COO, and Co-Founder, Pineapple.


This IPO also acts as a powerful catalyst for increasing visibility and raising the profile and importance of the Canadian mortgage industry internationally.


“We are extremely proud to be the first Canadian mortgage brokerage to IPO on an American stock exchange,” said Christa Mitchell, Chief Strategy Officer, Pineapple. We plan to reinvest back into the growth and stability of the industry to strengthen the position of the Canadian mortgage landscape.”

Pineapple is a leader in the Canadian mortgage industry, breaking the mold by focusing on both the long-term success of agents and brokerages, as well as the overall experience of homeowners. With approximately 600 brokers within the network, Pineapple utilizes cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their ultimate dream of owning a home. Pineapple is active within the community and is proud to sponsor cancer charities across Canada, improving the lives of fellow Canadians touched by cancer.

DO NOT PUBLISH YET - Pineapple Financial Inc. Celebrates Successful Initial Public Offering on the New York Stock Exchange

Pineapple Financial Inc. Expands Sales Team To Accelerate Its Growth and Expansion Plans

Pineapple’s team grows as they celebrate a new office in Coquitlam, British Columbia. 

TORONTO, August 2, 2023 - Pineapple Financial Inc. (PAPL: Reserved), Canada’s tech-focussed mortgage brokerage with an integrated network of partner brokerages and agents across the country, is pleased to announce that it has appointed Kevin Mercier, Director of Sales, Western Canada, Pineapple. This strategic move aims to capitalize on the region's immense potential and accelerate the company's growth trajectory, further solidifying its position as a key player in the Canadian mortgage industry.


"Kevin Mercier is an outstanding addition to the sales team as he brings a wealth of experience in the Canadian mortgage industry to Pineapple," said Christa Mitchell, Chief Strategy Officer of Pineapple. "It’s an exciting time for Pineapple as we just celebrated the opening of our new office in Coquitlam, British Columbia.”


The company has continued to grow and even exceeded forecasted expectations on broker growth through a very challenging real estate market by attracting top talent and executing its strategy to expand nationally. Pineapple is now licensed in every province in Canada and is excited to service even more Canadians with its revolutionized approach to mortgage services. The new office in British Columbia and new affiliate brokerages opening across the country, signals Pineapple’s ambition to build momentum and pursue its strategic growth plans for the remainder of 2023 building a strong start to 2024.


Kevin Mercier is an experienced and respected Mortgage Industry Leader with 12 Years as Regional Sales Manager for Mortgage Alliance and two years as VP of Western Canada for The Mortgage Centre. Kevin will focus on accelerating and expanding the business in Western Canada, and working with Leighton Watson, Director of Sales, Eastern Canada to meet the company’s strategic national growth plan.


"I’m honoured to join the Pineapple sales team as the company expands into Western Canada,” said Kevin Mercier, the Director of Sales, in Western Canada. “Pineapple is perfectly positioned to provide Canadians with a streamlined, digital mortgage experience and I’m proud to be a part of that journey.”


As Pineapple Financial Inc. broadens its footprint in Western Canada, it remains committed to upholding its core values of support, training, and culture tied together through data-driven technology. The company has a proven track record of helping Canadians achieve their home ownership goals, and this expansion will enable Pineapple to extend its reach and impact on an even larger scale.


Pineapple is a leader in the Canadian mortgage industry, breaking the mould by focusing on both the long-term success of agents and brokerages, as well as the overall experience of homeowners. With approximately 600 brokers within the network, Pineapple utilizes cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their ultimate dream of owning a home. Pineapple is active within the community and is proud to sponsor cancer charities across Canada, improving the lives of fellow Canadians touched by cancer.


 Pineapple Financial Inc. (PAPL: Reserved)

OLD - DO NOT PUBLISH - Pineapple Financial Inc. Expands Sales Team To Accelerate Its Growth and Expansion Plans

Pineapple Financial Inc. Wins the Award For Digital Innovation in the Canadian Mortgage Industry

The award was presented to Pineapple Financial for developing, harnessing and utilizing technology and digital solutions to elevate its business. 

, June 27, 2023 - Pineapple Financial Inc. (PAPL: Reserved), the tech-focussed mortgage brokerage with an integrated network of partner brokerages and agents across Canada, is proud to announce that they won the Award for Digital Innovation in a Brokerage at the 

. The award recognizes Pineapple's commitment to technology and digital innovation in the mortgage industry. Pineapple arms its brokers with the right tools and technology to create efficiency in its business and a seamless customer experience for its clients.


“At Pineapple Financial, we pride ourselves in thinking differently and approaching human challenges from a unique and fresh perspective,” said Kendall Marin, Co-Founder, President, and COO of Pineapple Financial Inc. “This award and all we have achieved to date would not be possible without the dedication and commitment of our Technology Team. The mortgage industry has evolved more in the past five years than in the previous five decades, and Pineapple is proud to be at the forefront of this evolution.”

Pineapple utilizes cloud-based applications and data-driven systems enabling its mortgage brokers to help Canadians realize their ultimate dream of home ownership. With a focus on solving broker and client challenges through technology, Pineapple is revolutionizing the Canadian Mortgage industry. 

Pineapple is a leader in the Canadian mortgage industry, breaking the mould by focusing on both the long-term success of agents and brokerages, as well as the overall experience of homeowners. With approximately 700 brokers within the network, Pineapple utilizes cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their ultimate dream of owning a home. Pineapple is active within the community and is proud to sponsor cancer charities across Canada, improving the lives of fellow Canadians touched by cancer.




For 17 years, the annual Canadian Mortgage Awards (CMAs) have been recognized as the leading independent awards program in the mortgage industry. The awards showcase the leading brokers, brokerages, lenders, BDMs, underwriters and service providers for their outstanding achievements, best practices and leadership in the mortgage business over the past 12 months. The CMAs are presented by CMP, the resources of choice for the country’s most forward-thinking mortgage professionals.

, June 13, 2023 - Pineapple Financial Inc. (PAPL: Reserved), the tech-focussed mortgage brokerage with an integrated network of partner brokerages and agents across Canada, is proud to announce that they won the Award for Digital Innovation in a Brokerage at the 

. The award recognizes Pineapple's commitment to technology and digital innovation in the mortgage industry. Pineapple arms its brokers with the right tools and technology to create efficiency in its business and a seamless customer experience for its clients.

“At Pineapple Financial, we pride ourselves in thinking differently and approaching human challenges from a unique and fresh perspective,” said Kendall Marin, Co-Founder, President, and COO of Pineapple Financial Inc. “This award and all we have achieved to date would not be possible without the dedication and commitment of our Technology Team.”

Pineapple utilizes cloud-based applications and data-driven systems enabling its mortgage brokers to help Canadians realize their ultimate dream of home ownership. With a focus on solving broker and client challenges through technology, Pineapple is revolutionizing the Canadian Mortgage industry. 

“The mortgage industry has evolved more in the past five years than in the previous five decades, and Pineapple is proud to be at the forefront of this evolution,” said Shubha Dasgupta, Co-Founder and CEO of Pineapple Financial Inc.

Pineapple is a leader in the Canadian mortgage industry, breaking the mould by focusing on both the long-term success of agents and brokerages and the overall experience of homeowners. With approximately 700 brokers within the network, Pineapple utilizes cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their ultimate dream of owning a home. Pineapple is active within the community, and a proud to sponsor cancer charities across Canada, where proceeds from every transaction go to improving the lives of fellow Canadians touched by cancer. Visit 

For 17 years now, the annual Canadian Mortgage Awards (CMAs) have been recognized as the leading independent awards program in the mortgage industry. The awards showcase the leading brokers, brokerages, lenders, BDMs, underwriters and service providers for their outstanding achievements, best practices and leadership in the mortgage business over the past 12 months. The CMAs are presented by CMP, the resources of choice for the country’s most forward-thinking mortgage professionals

 Pineapple Financial Inc.  (PAPL: Reserved)

Pineapple Financial Inc. Announces the Appointment of Sarfraz Habib as Chief Financial Officer

With over 25 years of experience, this executive adds financial operations, strategy, and consulting expertise to this Canadian mortgage brokerage’s management team.

TORONTO, June 6, 2023 - Pineapple Financial Inc. (PAPL: Reserved), Canada’s tech-focussed mortgage brokerage with an integrated network of partner brokerages and agents across the country, is pleased to announce that it has appointed Sarfraz Habib to the position of Chief Financial Officer (CFO), effective immediately. As CFO, Sarfraz will focus on accelerating and expanding the business, leading the creation of a world-class finance function within the company to enable its strategic growth plan.

"We are excited for Sarfraz Habib to join the Pineapple family as we gear up for big changes and rapid growth," said Shubha Dasgupta, Founder and CEO of Pineapple. "Sarfraz is a seasoned executive; he has demonstrated his leadership and proven success in creating profitable corporate strategies and integrated business planning. As we enter into an exciting  new era for the business, this appointment continues to demonstrate our commitment to building a world-class management team."


Sarfraz Habib is a distinguished finance executive joining Pineapple with over 25 years of expertise in finance and accounting for both public and private companies. As the current Chief Financial Officer (CFO) of Pineapple, Sarfraz oversees the company's financial operations and strategy. His impressive track record includes reducing finance costs considerably as the Controller of Keystroke Group Inc. Furthermore, he streamlined the company's accounting and finance processes and was twice awarded the Employee of the Year honors. As a member of the Board team, he significantly contributed to the company's growth.


"At this pivotal moment in the company’s evolution, I am honored to be joining the leadership team here at Pineapple," said Sarfraz Habib, CFO, Pineapple. “When you look back at their accelerated growth, it’s inspirational to see how quickly the company has evolved. With its innovative technology and an expansive network of brokers and agents across the country, the business is on track to revolutionize the Canadian mortgage industry."


Pineapple is a leader in the Canadian mortgage industry, breaking the mould by focusing on both the long-term success of agents and brokerages, as well as the overall experience of homeowners. With approximately 700 brokers within the network, Pineapple utilizes cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their ultimate dream of owning a home. Pineapple is active within the community and is proud to sponsor cancer charities across Canada, improving the lives of fellow Canadians touched by cancer.


Pineapple Financial Inc. Expands Mortgage Services to Western Canada

The Canadian mortgage leader builds an alliance with Canada Lending House to serve British Columbia and the western provinces, to drive growth across the country.

TORONTO, May 30, 2023 - Pineapple Financial Inc. (PAPL: Reserved), the tech-focussed mortgage brokerage with an integrated network of partner brokerages and agents across Canada, is pleased to announce it will now be offering mortgage services in Western Canada via its alliance with 

. Pineapple is excited to provide more Canadians with its revolutionized approach to mortgage services through this market expansion.


"Our goal at Pineapple has always been to give as many Canadians as possible the opportunity to purchase a home," said Shubha Dasgupta, Co-Founder and Chief Executive Officer of Pineapple. "To achieve this, we’ve simplified the journey through data-driven processes and intelligent technology, all while strategically and sustainably expanding our presence in the Canadian market. Thanks to our alliance with Canada Lending House, Pineapple will be able to provide more homebuyers and brokers across Canada with the best experience and products the industry has to offer."


Since its inception, Canada Lending House has offered brokers an established system of training and extensive support services to accelerate their success rate by eliminating time-consuming processes. Pineapple Financials’ innovative, automated and digitalized technology approach will supercharge the Canada Lending House system to provide their brokers with a streamlined approach that will free up more time to focus on result-driven tasks and building relationships.


"We are thrilled to join the Pineapple network and bring the future of mortgage brokering across British Columbia," said Harbir Dhillon, Managing Broker at Pineapple Canada Lending House. "Our focus is dedicated to providing small-town brokers with the most advanced, digital tools that are not often available. Our partnership with Pineapple Financial will improve on delivering that experience and augment our proven system of time-saving processes designed to accelerate a broker's career.” Harbir continued by saying, “After our brokers complete the Pineapple training program, they will be able to focus 100% of their attention on the things that matter most - providing superior customer service and deal-generating activities.”


The expansion into Western Canada is proof of Pineapple’s ambition to build momentum and drive its growth. The company is expanding its business presence nationwide, all while modernizing the Canadian mortgage industry. Even as the real estate landscape has changed significantly over the past 12 months with higher interest rates and turbulent conditions, Pineapple has continued providing mortgage-seeking Canadians nationwide with the best service and solutions to meet their needs today and into the future.

"We are honoured to partner with Canada Lending House," said Christa Mitchell, Chief Strategy Officer at Pineapple. "This partnership is key to unlocking Pineapple's national expansion and delivering on our commitment to provide the best service and mortgage solutions to borrowers across Canada."

Pineapple Canada Lending House is a trusted and established Mortgage Brokerage in British Columbia, Canada, with over 20 years of experience serving the community. They have built a reputation for providing their clients with industry-leading solutions, world-class customer service, and access to a wide range of mortgage products and services. They bring a new flavour to mortgage brokering and are proud to offer big-city perks to smaller communities across BC.


Pineapple Financial Inc. to Present at the Gravitas 6th Annual Growth Conference

TORONTO, ON, February 23, 2023 – Pineapple Financial Inc. (PAPL), an innovative and modern mortgage broker with an integrated network of partner brokerages and agents across Canada,, is pleased to announce it will be presenting at the Gravitas 6th Annual Growth Conference taking place at the Fairmont Pacific Rim Hotel on Thursday, March 2nd, 2023, in Vancouver, British Columbia.


Shubha Dasgupta, CEO and Co-Founder, of Pineapple Financial Inc., is scheduled to present on Thursday, March 2nd, 2023, at 10:10 AM PST. Shubha Dasgupta will also be fielding investor questions, hosting individual investor meetings, and participating in a panel discussion during the one-day in-person conference.


“We are excited to be a presenter and sponsor of the Gravitas Annual Growth Conference for the second year in a row,” said Mr. Dasgupta, “ This is an incredible opportunity for us to share the Pineapple story, our progress over the past year, and our vision for our company and the sector with the investment community.”


Gravitas’ 6th Annual Growth Conference will feature leaders at the forefront of their industries and investors from Canada, the United States, and abroad. For registration details or to submit a 1X1 meeting request, please visit: 

https://web.cvent.com/event/bccb576f-35ce-4382-99c2-2c4e7c0291c7/summary

Event:            Gravitas 6th Annual Growth Conference

Format:          Presentations, Q&A, Panel Discussions, and 1X1 Meetings

Date:              Thursday, March 2nd, 2023

Time:               8:30 AM PST – 4:20 PM PST

Venue:           Held in person at the Fairmont Pacific Rim Hotel


Per: Shubha Dasgupta, CEO and Co-Founder, of Pineapple Financial Inc.


Dennis Welsh, Senior Director of Marketing

Pineapple Financial Inc. to Present at the  Gravitas 6th Annual Growth Conference

TORONTO, Nov. 1, 2022 /CNW/ - As the mortgage landscape continues to be shaped by the current economic situation, the industry's top-performing productivity coaches and business development managers will gather to provide critical insights and knowledge on Canada's new mortgage reality.

 Financial, a Canadian digital mortgage brokerage, Pineapple Xchange is a one-day free event that will offer participants a thorough picture of the industry's current state, trends and innovations.

 development coach and President of Thornton Group.



Examining industry conditions and trends—

Panel discussions with leading lenders and expert brokers from Pineapple, The Mortgage Coach and Integrity Tree Financial.



How to navigate the turbulent environment we are experiencing today

 and what is a likely path forward into 2023—presented by Shubha Dasgupta, CEO and Co-Founder of Pineapple



Growing a business with the latest data-driven technology

—Kendall Marin, COO/President and Co-Founder of Pineapple

Location: Crystal Fountain Banquet Halls (60 McDowell Gate Markham, ON, L6G 1B5)

Note: This free event will include a complimentary breakfast and lunch. Free parking is available on-site. For the detailed program, please see the event schedule below.

Pineapple is a leader in the Canadian mortgage industry, breaking the mould by focusing on both the long-term success of agents and brokerages, as well as the overall experience of homeowners. With over 600 brokers within the network, Pineapple utilizes cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their ultimate dream of owning a home. Pineapple is active within the community, and a proud sponsor of the Canadian Cancer Society, where proceeds from every transaction go to improving the lives of fellow Canadians touched by cancer. Visit 

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Pineapple Financial Expands Into Western Canada with New Corporate Office in Metro Vancouver, British Columbia

Pineapple Recognized as One of Canada’s Top-Growing Companies

Pineapple Financial Inc. Becomes First Canadian Mortgage Brokerage to Complete IPO on New York Stock Exchange (NYSE American)

Pineapple Financial Inc. Wins the Award For Digital Innovation in the Canadian Mortgage Industry

Pineapple Financial Inc. Announces the Appointment of Sarfraz Habib as Chief Financial Officer

Pineapple Financial Inc. Expands Mortgage Services to Western Canada

Pineapple Financial Inc. to Present at the Gravitas 6th Annual Growth Conference

Media Invitation: Join Top Industry Leaders on Discussion About the Future of Canadian Mortgage Landscape

Pineapple Mortgage Newsletter

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