Pineapple Wins the Award For Digital Innovation in the Canadian Mortgage Industry
Published on 01 May 2023
Pineapple Financial is proud to have won the Award for Digital Innovation in a Brokerage at the Canadian Mortgage Awards. The award recognizes Pineapple's commitment to technology and digital innovation in the mortgage industry and arms its brokers with the right tools and technology to create efficiency in their business and a seamless customer experience for their clients.
Why Pineapple Was Recognized As The Top Innovator In Canada
- Pineapple CORE combines every platform a broker uses into one place. With industry-leading security and a single sign-on, brokers can access everything they need from managing leads and clients, website modification, document management, digital training, and policies/compliance to submit and fund a deal. CORE also offers Digital Onboarding Journeys that have reduced the time needed to onboard new brokers to 15 minutes saving brokers time to focus on business and not administration. Learn more.
- Pineapple's CRM platform, MyPineapple, creates opportunities for brokers while they sleep. Available on desktop and mobile devices, MyPineapple ensures that brokers can conduct their business from anywhere at any time. Driven by data analytics, MyPineapple creates automated tasks to alert brokers of new and upcoming deal opportunities. MyPineapple also hosts Knowledge, the largest digital online resource of mortgage information in Canada, where brokers can get the most updated information on lender policies, products, guidelines, and more. Learn more.
- Pineapple’s marketing automations are the most advanced in the mortgage industry. The Pineapple platform leverages machine learning to drive engagement. Every automation is designed to better nurture clients and build productive partnerships with realtors and referral partners. With segmentation designed to target each group with the correct and relevant information at the right time, Pineapple delivers opportunities to help clients reach their homeownership goals while consistently generating deals for brokers.
- Pineapple offers Canadians the most accurate online mortgage application. Pineapple offers brokers the only customizable application within their personal Pineapple website, to match their needs. Pineapple's robust data capture and automated field population allow clients to quickly fill out the form in record time while providing the most accurate snapshot, ensuring clients can shop with confidence. Learn more.
- The Pineapple Doc Portal is the one-stop shop for uploading, filing, and organizing all relevant documents. The doc portal allows efficiency by giving both broker and clients access to all documents submitted at a click of a button and archives everything for future submissions.
- Pineapple Juice is the only dedicated learning management platform in the Canadian mortgage industry. With dedicated step-by-step interactive training, on company tools, and market and lender product knowledge, the training team delivers constant information so brokers can be the mortgage authority for partners and clients. Learn more.
- Pineapple offers same-day pay within its MyPineapple platform. As soon as every deal is funded, Pineapple brokers are paid within 24 hours. Pineapple is the only Canadian brokerage that offers same-day pay.
About the CMA’s
For the last 17 years, the Canadian Mortgage Awards has been the leading independent awards program for the mortgage industry by the Canadian Mortgage Professionals (CMP). The Digital Innovation Award was presented to Pineapple Financial for developing, harnessing and utilizing technology and digital solutions to elevate the business of every broker within the network for 2022. Pineapple plans to continue advancing its technology in 2023 by developing products such as video testimonials, advanced digital calculators, additional email automations, and net new software to take its brokers' business to new heights.
Ahead of the Curve
In the face of current headwinds and interest rate increases, Pineapple has stayed ahead of the game and saw increases of 10% in mortgage volume and over 30% in broker growth with the advancement of its technology. Pineapple's goal is to revolutionize the Canadian mortgage industry by developing cutting-edge innovation in data analytics, digital marketing, mobile technology, documentation management and cross-platform integration to make the lives of mortgage brokers as simple and efficient as possible.
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