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The Benefits of Using Alternative Mortgage Lenders

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Pineapple Wins the Award For Digital Innovation in the Canadian Mortgage Industry

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Empower Your Business With Underwriting Support

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Pineapple Wins the Award For Digital Innovation in the Canadian Mortgage Industry

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New Brokers

Success Starts Here

Our industry-leading platform and ongoing training program maximizes your opportunities for success and empowers you to reach new heights in your business.

How we're different

Dedicated To Your Growth

1-On-1 Support

1-On-1 Support

Supercharge your career. Get hands-on learning and support from highly trained industry experts.

Leading Digital Learning

Leading Digital Learning

Learning paths designed for you. Learn at your own speed, at any time from anywhere. Build your skills, grow your career.

Free Underwriting

Free Underwriting

Stay focused. Free Underwriting services help to speed up funding and keep you focused on lead generation and client nurturing. (*Available to all new agents with 65/35 or under splits. $500/transaction for higher splits.)

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Leading training program

Unlock Your Potential

The training tools you need to feel confident offering your clients the best products and services.

Get ahead faster. A 24/7 Online platform covering everything you need to know so you can start closing deals immediately.

Level up your skills. Live weekly training from industry experts to get the answers and tips you need to excel.

Embrace your growth. Step-by-step videos create a fun learning experience that makes it easy to remember.

Become a wealth of knowledge. Find everything you need instantly thanks to the biggest online mortgage database in Canada.

Pineapple

Reinventing Your Business

"Pineapple is different. We understand the challenges that new agents face, and we try to bridge the gap with advanced training and support." Serice Lee, Pineapple Counsellor

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Helpful tools

The Right Tools, The Better Path

The industry’s first fully automated, full loop system that connects you with everyone easily and rolls all of your CRM, compliance and payroll needs into one platform.

Tells you what to do. Automated emails notify you of important actions to take so you know what to do and when to do it.

Grows your business. Customized marketing journeys that strengthen your relationship with clients, referral partners and centres of influence.

Saves you time. A system designed to reduce countless hours of administrative tasks per week to help you be more productive.

Keeps your pipeline active. Pineapple tools move leads into the system and then through each stage with ease.

Why Pineapple?

Success From Day One

Business Plan Development

Business Plan Development

Start your success on the right path. Our introductory course ensures you are armed with the information and tools you need to thrive in the industry.

Built-in Deal Generation

Built-in Deal Generation

Segmented emails ensure your clients get the information they need when they need it to drive more interaction and engagement.

Networking Events

Networking Events

Our charitable events give you the opportunity to network, build better relationships with your partners, and help you stand out in your community.

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Our culture

In Business For Yourself, Not By Yourself

Join a collaborative and supportive community of like-minded agents, who believe that camaraderie and support equals success.

Empowering. An environment that supports your needs and motivates you to grow and succeed.

Collaborative. Get the full support of your peers and colleagues to feel confident in your decision making.

Encouraging. A culture that is focused on self-development so you never stop working on yourself and are always moving ahead.

Connected. Our goal of making the industry a better place for everyone helps strengthen your relationships to maintain life long customers.

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We Support New Agents

Pineapple Counsellor Program

Great leaders don't tell you what to do. They show you how it's done.

ON 12830 / BCFSA MB600871 / AMF 3002803823 / RECA 00424723 / SK 512229

© 2025 Pineapple Financial Inc. | 200-111 Gordon Baker Road Toronto, ON M2H 3R1
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