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Marketing Communications

Your one-stop shop for all Pineapple Marketing updates, social media posts, email automation and more!


Social Media

Are you following us on social yet? If not, click below to access our social profiles and follow:

Instagram – @PineappleMortgage
Instagram – @EmpoweredByPineapple
Facebook – @PineappleMortgage
LinkedIn – @PineappleMortgage

Did you know there are branded social posts available for you to use? You can customize these posts for your needs or download and use them as-is!
Click here to access branded social media post templates on Canva.

We have also prepared some specific social post templates for you to use.

Blog: What Is The First Time Home Buyer Incentive?

Click here to access these Canva social post templates. 

Option #1

Do I qualify for the FTHB Incentive?

You qualify if:

  1. Your total qualifying income does not exceed $150,000 if the home is located in Toronto, Vancouver, or Victoria or $120,000 anywhere else in Canada.
  1. Your total borrowing amount is less than 4.5 times your income if the home is located in Toronto, Vancouver, or Victoria, or less than 4 times anywhere else in Canada. 
  1. The total amount you put down must be less than 20% of the home’s purchase price.

Click here to learn more:

Call me today to find out if you qualify for the FTHB Incentive. 

Option #2

Do I have to pay back the First Time Home Buyers Incentive? Yes – but only after 25 years or when you sell the home – whichever comes first. 

You also have the option to repay the loan at any time of your choosing without penalty.

Find out how the First Time Home Buyers Incentive can boost your down payment and lower your monthly mortgage payments by clicking here:

Option #3

How Does The First Time Homebuyers Incentive Work? It’s a shared equity mortgage with the Government.  

If you qualified to receive 5% of your home’s purchase price of $350,000, the incentive would equal $17,500. If the value of your home increases to $450,000, you’d need to pay back $22,500, which is 5% of its current value.

Click here to find out how the First Time Home Buyers Incentive can help you get into a dream home faster:

Email Automation Updates

Did you know, that when you add a Potential Borrower lead into MyPineapple, it flows through an amazing automated journey so your clients get segmented and sent through our custom-built educational and nurturing journey about the mortgage process. Click here to learn more!


Christa Mitchell meets with Jim Lang to discuss how PINEAPPLE mortgage company raised $15,000 to benefit youth sports and the MLSE Foundation.

Click here to listen.

THE MORNING RUSH – Shubha Dasgupta on “Gifted Down Payments and How Do They Work?”

Click here to listen.

Press Releases

Check out Pineapple in the news below! Feel free to share these articles with your borrowers, realtors, financial partners, friends, and family.

CMP Interview: CEO Offers Mortgage Market Updates

CMP Interview: Federal Budget 2022: Network CEO Reacts

CTV News: What Are Gifted Down Payments And How Do They Work?

Toronto Star: What Do Rising Interest Rates Mean For You?

CMP Magazine: Manoeuvring The Reins Of A Mortgage Space Disruptor

Toronto Star: The Right Mortgage Broker Can Smooth Your Path To Homeownership

Toronto Life: Pineapple Financial Is Empowering Homebuyers Across The Country

Toronto Life: The Pineapple Financial Success Stories You Ought To Know

Toronto Star: Why Working With A Mortgage Broker Can Save Time And Money

Questions for the Marketing Department? Please create and submit a Case in MyPineapple and we will be happy to assist you!