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Marketing Communications

Your one-stop shop for all Pineapple Marketing updates, social media posts, email automation and more!



Canadian Mortgage Professional News Article with Shubha Dasgupta “What does this innovative exec depend on?

“Look at the first few years of your career as a paid internship.” “Don’t be afraid to try things; succeed and fail, but be patient with yourself. There is no such thing as an overnight success, and everything comes to those who wait. Remember that patience is not about waiting but the attitude and work you put in while waiting.” -Shubha Dasgupta

CMP sat down with our very own CEO Shubha Dasgupta as he shares industry lessons all mortgage brokers can take to heart. Read the interview here!

Social Media

Have you RSVP’d to Pineapple Shows HeArt yet?

Did you know there are branded social posts available for you to use? You can customize these posts for your needs or download and use them as-is!
Click here to access branded social media post templates on Canva.

Are you following us on social yet? If not, click below to access our social profiles and follow:

Instagram – @PineappleMortgage
Instagram – @EmpoweredByPineapple
Facebook – @PineappleMortgage
LinkedIn – @PineappleMortgage

New Blog

Read our new blog Mortgage Prepayment Privileges: What they are and why they matter. Be sure to read up, understand the content and share it on your social networks so you can become a source of mortgage knowledge.

We’ve prepared some specific social posts for you to use and share on your social media platforms!
Click here to access the Canva template if you want to customize these posts.

Do you want to save money? 💵Do you want to pay off your mortgage faster?🗓

Prepayment is the perfect opportunity for both. Many Canadian lenders offer prepayment privileges that allow you to pay an amount towards your principal without being charged a penalty. 

Let’s chat about your options! 💬Contact me today to learn more! 

#Pineapple #PineappleMortgage #GoPineapple #PlanwithPineapple #Mortgage #Mortgages #Canada #MortgageAgent #MortgageBroker #CanadaMortgages #CanadaHome #DreamHomes #IndustryProfessional #Education #Home #OwnAHomeToday #Realestate #MarketUpdate #BankOfCanada #Interest #InterestRates #🍍 #Pineappleslices #🍍 #Blog #fixed #variable #Pineappleslices #Prepayment

Email Marketing

Did you know, that when you add a Potential Borrower lead into MyPineapple, it flows through an amazing automated journey so your clients get segmented and sent through our custom-built educational and nurturing journey about the mortgage process. Click here to learn more!

On Thursday, August 18th, we released a new email to you Realtor Call Blitz that will help you get in front of your Realtor partners and ultimately drive more leads to you! So check out the email, get ready to present and start prospecting.

Keep your eyes peeled for an email on Tuesday, letting you know what the next steps will be for this campaign.

Media and Press Releases

Check out Pineapple in the news below! Feel free to share these articles with your borrowers, realtors, financial partners, friends, and family.

Media Releases

Pineapple to present at Gravitas Security LA Summit

Pineapple to Present at the 17th Annual Needham Technology & Media Conference

Toronto Star: How to navigate a real estate market in flux

CMP Interview: Housing Market Slowdown – How have things changed for buyers?

CMP Interview: Ontario Election

CMP Interview: Canadian Housing Crash – Mortgage Professionals On How Likely It Is

Christa Mitchell meets with Jim Lang to discuss how PINEAPPLE mortgage company raised $15,000 to benefit youth sports and the MLSE Foundation.

THE MORNING RUSH – Shubha Dasgupta on “Gifted Down Payments and How Do They Work?”

CMP Interview: CEO Offers Mortgage Market Updates

CMP Interview: Federal Budget 2022: Network CEO Reacts

CTV News: What Are Gifted Down Payments And How Do They Work?

Toronto Star: What Do Rising Interest Rates Mean For You?

CMP Magazine: Manoeuvring The Reins Of A Mortgage Space Disruptor

Toronto Star: The Right Mortgage Broker Can Smooth Your Path To Homeownership

Toronto Life: Pineapple Financial Is Empowering Homebuyers Across The Country

Toronto Life: The Pineapple Financial Success Stories You Ought To Know

Toronto Star: Why Working With A Mortgage Broker Can Save Time And Money

Previous Blogs and Email Campaigns

Previous Blogs

Unexpected Costs to Consider When Buying A Home
Fixed vs. Variable Mortgage: Which Should You Choose?
Acceptable Sources of Down Payments in Canada
How To Get Approved For A Mortgage
Mortgage Refinancing for Debt Consolidation, Equity Take Out & More
What Does A Mortgage Broker Do? A Guide For First-Timers
How To Choose A Broker – Guest Blog: Annissa Nandlal
What Is The First Time Home Buyer Incentive?
The Mortgage Stress Test: Everything You Need To Know
What Is A Reverse Mortgage? (How Reverse Mortgages Work In Canada)
Debunking Misconceptions About Home Buying And Mortgages With Pineapple
How Much Mortgage Can I Afford?

Previous Email Campaigns

Unique Mortgage Solutions For Rising Rates
Opportunities In Rising Rate Environments
2022 Federal Budget
Spring Market Update
Bank of Canada Makes First Rate Hike – What To Do Now
RRSP Season – Strategies To Buy A Home By Spring
RRSP Season – Strategies to Reduce Your Mortgage and Boost Your Investments
The Bank of Canada Holds Key Policy Rate
Pay Less Tax And Save More With An RRSP (Existing Homeowner)
Pay Less Tax And Save More Money (First Time Homebuyer)
How to Prepare for a Mortgage Renewal
Trudeau’s Plan For Housing
Addressing Housing Affordability: How Each Federal Party Plans To Help You

Questions for the Marketing Department? Please create and submit a Case in MyPineapple and we will be happy to assist you!