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Marketing Communications

Your one-stop shop for all Pineapple Marketing updates, social media posts, email automation and more!


Social Media Training

If you missed the Canva training last week, click below to catch up now!

In this training our Social Media Manager, Alex Guo discusses what social media is and how beneficial it can be for agents. Alex highlights the benefits of Social Media: which include reaching larger audiences, direct connections, building your brand, and driving traffic. Global stats for social media in terms of users, growth, gender, daily usage, and platforms were also shared.

Social Media

Did you know there are branded social posts available for you to use? You can customize these posts for your needs or download and use them as-is!
Click here to access branded social media post templates on Canva.

Are you following us on social yet? If not, click below to access our social profiles and follow:

Instagram – @PineappleMortgage
Instagram – @EmpoweredByPineapple
Facebook – @PineappleMortgage
LinkedIn – @PineappleMortgage

We launched our new blog: Fixed vs. Variable Mortgage: Which Should You Choose?
We’ve prepared some specific social posts for you to use and share on your social media platforms!
Click here to access the Canva template if you want to customize these posts.

Here is some social copy to use:

Fixed? Variable? Which route should you take? 🏠

Is it best to lock into your interest rates now in a fixed mortgage? Or, is it better to go with a variable mortgage and bet on the changing interest rates? Click on the link in my bio to chat today! Let’s find the best option for you!

#Pineapple #PineappleMortgage #GoPineapple #PlanwithPineapple #Mortgage #Mortgages #Canada #MortgageAgent #MortgageBroker #CanadaMortgages #CanadaHome #DreamHomes #IndustryProfessional #Education #Home #OwnAHomeToday #Realestate #MarketUpdate #BankOfCanada #Interest #InterestRates #🍍 #Pineappleslices #🍍 #Blog #fixed #variable #Pineappleslices

The Bank of Canada announced a rate hike of 1%, making the key policy rate 2.5%. The Marketing Department has created content for you to share on your social platforms, see below for the curated content.

Canva template link
Ready-to-use post link

Please use this suggested post copy and hashtags:

#PineappleAlerts 🍍

With another rate increase announced this morning, what does this mean for homeowners and buyers?

There’s no need to panic! Pineapple is here to help and take the stress off your shoulders. Contact me today to get all your questions answered!

Stay tuned for future updates from Pineapple with all the best opportunities in this rising rate environment!👀 #HereToHelp

#Pineapple #PineappleMortgage #Mortgages #Canada #MortgageBroker #Realestate #BankOfCanada #InterestRates

Email Marketing

Did you know, that when you add a Potential Borrower lead into MyPineapple, it flows through an amazing automated journey so your clients get segmented and sent through our custom-built educational and nurturing journey about the mortgage process. Click here to learn more!

On Tuesday, July 19th, we released a new email campaign Unique Mortgage Solutions For Rising Rates that showcases three mortgage options that can help your clients qualify easier, boost their borrowing power, or put more money back in their pocket today in this rising rate environment: 

  • Non-Stress Test Options
  • Cash Back Mortgages
  • Switch/Transfer Promos. 

To accompany these emails, we’ve created a landing page that explains these opportunities in more detail. We encourage you to engage with and reach out to your borrowers and realtors about these options in the following days ahead.

Media and Press Releases

Check out Pineapple in the news below! Feel free to share these articles with your borrowers, realtors, financial partners, friends, and family.

Media Releases

Pineapple to present at Gravitas Security LA Summit

Pineapple to Present at the 17th Annual Needham Technology & Media Conference

Toronto Star: How to navigate a real estate market in flux

CMP Interview: Housing Market Slowdown – How have things changed for buyers?

CMP Interview: Ontario Election

CMP Interview: Canadian Housing Crash – Mortgage Professionals On How Likely It Is

Christa Mitchell meets with Jim Lang to discuss how PINEAPPLE mortgage company raised $15,000 to benefit youth sports and the MLSE Foundation.

THE MORNING RUSH – Shubha Dasgupta on “Gifted Down Payments and How Do They Work?”

CMP Interview: CEO Offers Mortgage Market Updates

CMP Interview: Federal Budget 2022: Network CEO Reacts

CTV News: What Are Gifted Down Payments And How Do They Work?

Toronto Star: What Do Rising Interest Rates Mean For You?

CMP Magazine: Manoeuvring The Reins Of A Mortgage Space Disruptor

Toronto Star: The Right Mortgage Broker Can Smooth Your Path To Homeownership

Toronto Life: Pineapple Financial Is Empowering Homebuyers Across The Country

Toronto Life: The Pineapple Financial Success Stories You Ought To Know

Toronto Star: Why Working With A Mortgage Broker Can Save Time And Money

Previous Blogs and Email Campaigns

Previous Blogs

Acceptable Sources of Down Payments in Canada
How To Get Approved For A Mortgage
Mortgage Refinancing for Debt Consolidation, Equity Take Out & More
What Does A Mortgage Broker Do? A Guide For First-Timers
How To Choose A Broker – Guest Blog: Annissa Nandlal
What Is The First Time Home Buyer Incentive?
The Mortgage Stress Test: Everything You Need To Know
What Is A Reverse Mortgage? (How Reverse Mortgages Work In Canada)
Debunking Misconceptions About Home Buying And Mortgages With Pineapple
How Much Mortgage Can I Afford?

Previous Email Campaigns

Opportunities In Rising Rate Environments
2022 Federal Budget
Spring Market Update
Bank of Canada Makes First Rate Hike – What To Do Now
RRSP Season – Strategies To Buy A Home By Spring
RRSP Season – Strategies to Reduce Your Mortgage and Boost Your Investments
The Bank of Canada Holds Key Policy Rate
Pay Less Tax And Save More With An RRSP (Existing Homeowner)
Pay Less Tax And Save More Money (First Time Homebuyer)
How to Prepare for a Mortgage Renewal
Trudeau’s Plan For Housing
Addressing Housing Affordability: How Each Federal Party Plans To Help You

Questions for the Marketing Department? Please create and submit a Case in MyPineapple and we will be happy to assist you!