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Marketing Communications

Your one-stop shop for all Pineapple Marketing updates, social media posts, email automation and more!

 

Social Media

Are you following us on social yet? If not, click below to access our social profiles and follow:

Instagram – @PineappleMortgage
Instagram – @EmpoweredByPineapple
Facebook – @PineappleMortgage
LinkedIn – @PineappleMortgage

Did you know there are branded social posts available for you to use? You can customize these posts for your needs or download and use them as-is!
Click here to access branded social media post templates on Canva.

Pineapple is in the news again! Check out the article Toronto Star: How to navigate a real estate market in flux and download the social media post.

Here is some social copy to use:

Check out this Toronto Star article featuring our very own CEO of Pineapple, Shubha Dasgupta, who answers some highly anticipated questions about how Canadians can get the home of their dreams.

“It’s impossible to predict the market and know when we can beat it..my advice is to get in when you can. If you qualify and are eligible for a mortgage and you know you can make your payments every month, now is the time to buy.” – Shubha Dasgupta

To learn more about navigating the current real estate market, check out the link below!

#PlanwithPineapple #TorontoStar #GoPineapple #CanadaRealEstate #CanadaHomes #CanadaMortgages #CanadaHomebuying #Homebuyers #GiftedDownPayment #MortgageBrokersCanada

Two weeks ago, we launched our new blog: How and When to Lock in Your Mortgage Rate. We’ve prepared some specific social posts for you to use and share on your socials!

Here is some social copy to use:

Can I change mortgage lenders after a rate lock?

Absolutely! Getting approved for a mortgage and locking in your rate with a lender does not mean you are obligated to go with them. If rates change, causing another lender to be a better option, the mortgage agent will help you lock in a rate with them instead.

Contact me today to find out if your current rate lock is your best option today!

What happens if my rate lock expires?

If this happens, you can request that the lender extend the rate lock for you. They may agree to do this for you for free or for a fee. Your mortgage broker can help you determine if this is the best option based on the current market conditions. 

Find out more about rate locks and how I can help you get the best rate today.

Email Automation Updates

Did you know, that when you add a Potential Borrower lead into MyPineapple, it flows through an amazing automated journey so your clients get segmented and sent through our custom-built educational and nurturing journey about the mortgage process. Click here to learn more!

On Thursday, May, 26th we sent out email automations – [Important] Gifted Down Payment Strategies that was sent to your borrowers and realtors.

View the emails that were sent to your borrowers and realtors and remember to check your activity tab in MyPineapple for any tasks for you to follow up with clients that opened up these emails and would like to know more.

Media and Press Releases

Check out Pineapple in the news below! Feel free to share these articles with your borrowers, realtors, financial partners, friends, and family.

Media Releases

CMP Interview: Housing Market Slowdown – How have things changed for buyers?

CMP Interview: Ontario Election

CMP Interview: Canadian Housing Crash – Mortgage Professionals On How Likely It Is

Christa Mitchell meets with Jim Lang to discuss how PINEAPPLE mortgage company raised $15,000 to benefit youth sports and the MLSE Foundation.

THE MORNING RUSH – Shubha Dasgupta on “Gifted Down Payments and How Do They Work?”

CMP Interview: CEO Offers Mortgage Market Updates

CMP Interview: Federal Budget 2022: Network CEO Reacts

CTV News: What Are Gifted Down Payments And How Do They Work?

Toronto Star: What Do Rising Interest Rates Mean For You?

CMP Magazine: Manoeuvring The Reins Of A Mortgage Space Disruptor

Toronto Star: The Right Mortgage Broker Can Smooth Your Path To Homeownership

Toronto Life: Pineapple Financial Is Empowering Homebuyers Across The Country

Toronto Life: The Pineapple Financial Success Stories You Ought To Know

Toronto Star: Why Working With A Mortgage Broker Can Save Time And Money

Previous Blogs and Email Campaigns

Previous Blogs

Mortgage Refinancing for Debt Consolidation, Equity Take Out & More

What Does A Mortgage Broker Do? A Guide For First-Timers

How To Choose A Broker – Guest Blog: Annissa Nandlal

What Is The First Time Home Buyer Incentive?

The Mortgage Stress Test: Everything You Need To Know

What Is A Reverse Mortgage? (How Reverse Mortgages Work In Canada)

Debunking Misconceptions About Home Buying And Mortgages With Pineapple

How Much Mortgage Can I Afford?

Previous Email Campaigns

2022 Federal Budget

Spring Market Update

Bank of Canada Makes First Rate Hike – What To Do Now

RRSP Season – Strategies To Buy A Home By Spring

RRSP Season – Strategies to Reduce Your Mortgage and Boost Your Investments

The Bank of Canada Holds Key Policy Rate

Pay Less Tax And Save More With An RRSP (Existing Homeowner)

Pay Less Tax And Save More Money (First Time Homebuyer)

How to Prepare for a Mortgage Renewal

Trudeau’s Plan For Housing

Addressing Housing Affordability: How Each Federal Party Plans To Help You

Questions for the Marketing Department? Please create and submit a Case in MyPineapple and we will be happy to assist you!