Marketing Communications

Social Media

Are you following us on social yet? If not, click below to access our social profiles and follow:

Instagram – @PineappleMortgage
Instagram – @EmpoweredByPineapple
Facebook – @PineappleMortgage
LinkedIn – @PineappleMortgage

Did you know there are branded social posts available for you to use? You can customize these posts for your needs or download and use them as-is!
Click here to access branded social media post templates on Canva.

We have also prepared some specific social post templates for you to use.

Last week we launched our new blog: Mortgage Refinance for Debt Consolidation. We’ve prepared some specific social posts for you to use and share on your socials!

Here is some social copy to use:

How does a mortgage refinance differ from a renewal?

When you choose to renew your mortgage, the terms and mortgage length will remain the same, and you will be receiving the interest rates offered by your current lender.

If you decide to refinance, you’ll be breaking your current mortgage agreement to create a new one that better fits your needs – better rates or terms, lower mortgage payment, access to additional funds, etc.

Find the key takeaways in this blog. Then reach out when you’re ready to get the best rates and terms on your refinance.

How does an equity-take-out work?

Let’s look at an example.

When you refinance your home, you can access 80% of the equity that you have in your home. If you have a $300,000 mortgage on a property with a value of $1,000,000, your equity in the home would be $700,000 ($1,000,000 – $300,000). Therefore, if you qualify, you would have the potential to increase your mortgage to $560,000 (700,000 * 80%) . This would give you access to an additional $260,000.

Learn more about equity take-outs in this blog before finding out if you’re approved today!

Email Automation Updates

Did you know, that when you add a Potential Borrower lead into MyPineapple, it flows through an amazing automated journey so your clients get segmented and sent through our custom-built educational and nurturing journey about the mortgage process. Click here to learn more!

On Thursday May, 26th we sent out email automations – [Important] Gifted Down Payment Strategies that was sent to your borrowers and realtors.

View the emails that were sent to your borrowers and realtors and remember to check your activity tab in MyPineapple for any tasks for you to follow up with clients that opened up these emails and would like to know more.