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Marketing Communications

Your one-stop shop for all Pineapple Marketing updates, social media posts, email automation and more!



Build your wealth and grow your mortgage business exponentially this year at our revolutionary Pineapple XChange Event!

Join us along with the industry’s top-performing productivity coaches and respected Business Development Managers in this exclusive one-day event. Learn about industry trends, updates, and innovations that will change the landscape of mortgages. Complimentary breakfast and lunch will be provided, and free parking is available at the venue.

Learn from keynote speaker Neil Thornton, highly sought-after development coach and President of Thornton Group, specializing in business strategy planning, development, coaching and business training and HR recruitment in Niagara, Hamilton and Oakville and the GTA. Click here to learn more:

You’ll also have the opportunity to meet and hear from some of our exclusive lender partners.


We’re forever grateful for the hard work and time that you, our valued agents and brokers, dedicate to your success and, ultimately, Pineapple’s success. You deserve to be recognized for the life-changing work you do for your clients, and that’s where Horizons+ comes in.

Horizons+ is Pineapple’s exclusive membership club for top-producing agents, brokers and brokerages across the entire Pineapple network. Every year our top producing agents will receive an all-inclusive fun-in-the-sun trip with your Pineapple colleagues and Executive team.

Not a top-producing agent? Don’t worry as there are other ways to win! Our generous lenders, Training and Underwriting teams will also be giving out awards.

Pack your bathing suits, sunscreen and beach towel because you have the opportunity to lounge on the beach in Aruba!

Are you ready to #ElevateYourHorizons?

Social Media

Have you RSVP’d to Pineapple Shows HeArt yet?

Did you know there are branded social posts available for you to use? You can customize these posts for your needs or download and use them as-is!
Click here to access branded social media post templates on Canva.

Are you following us on social yet? If not, click below to access our social profiles and follow:

Instagram – @PineappleMortgage
Instagram – @EmpoweredByPineapple
Facebook – @PineappleMortgage
LinkedIn – @PineappleMortgage

New Blog

Read our new blog Why Home Appraisals are Coming Up Short & How To Protect Yourself Be sure to read up, understand the content and share it on your social networks so you can become a source of mortgage knowledge.

We’ve prepared some specific social posts for you to use and share on your social media platforms!
Click here to access the Canva template if you want to customize these posts.

You see it 👀I see it 👀 We all see it👀The housing market is cooling off. The housing prices are falling from an all time record high during #Covid back to pre-pandemic levels. Because lenders offer mortgage loans based on a home’s appraised value and not the purchase price, your new appraisals might be coming up short and if it does, it will affect the amount of financing you can receive! 

Here’s some major things to consider, Check out the latest #PinenappleSlices Blog to find out everything you need to know! 

  • Why are the appraisals coming up short?
  • What if you can’t make up the difference between the purchase price and appraisal?
  • What your options are if your appraisal is coming up short
  • How can you protect yourself!

#Pineapple #PineappleMortgage #GoPineapple #PlanwithPineapple #Mortgage #Mortgages #Canada #MortgageAgent #MortgageBroker #CanadaMortgages #CanadaHome #DreamHomes #IndustryProfessional #Education #Home #OwnAHomeToday #Realestate #MarketUpdate #BankOfCanada #Interest #InterestRates #🍍#appraisal #appraisal value

Email Marketing

Did you know, that when you add a Potential Borrower lead into MyPineapple, it flows through an amazing automated journey so your clients get segmented and sent through our custom-built educational and nurturing journey about the mortgage process. Click here to learn more!

We recently sent your Realtor partners an email regarding the Fall Opportunities and Considerations Presentation. Keep a look out for the tasks indicating that your partners have opened and read the content and get ready to follow up and book presentations. Happy prospecting!

Media Releases

Pineapple to present at Gravitas Security LA Summit

Pineapple to Present at the 17th Annual Needham Technology & Media Conference

Toronto Star: How to navigate a real estate market in flux

CMP Interview: Housing Market Slowdown – How have things changed for buyers?

CMP Interview: Ontario Election

CMP Interview: Canadian Housing Crash – Mortgage Professionals On How Likely It Is

Christa Mitchell meets with Jim Lang to discuss how PINEAPPLE mortgage company raised $15,000 to benefit youth sports and the MLSE Foundation.

THE MORNING RUSH – Shubha Dasgupta on “Gifted Down Payments and How Do They Work?”

CMP Interview: CEO Offers Mortgage Market Updates

CMP Interview: Federal Budget 2022: Network CEO Reacts

CTV News: What Are Gifted Down Payments And How Do They Work?

Toronto Star: What Do Rising Interest Rates Mean For You?

CMP Magazine: Manoeuvring The Reins Of A Mortgage Space Disruptor

Toronto Star: The Right Mortgage Broker Can Smooth Your Path To Homeownership

Toronto Life: Pineapple Financial Is Empowering Homebuyers Across The Country

Toronto Life: The Pineapple Financial Success Stories You Ought To Know

Toronto Star: Why Working With A Mortgage Broker Can Save Time And Money

CMP Interview: Shubha Dasgupta, “What does this innovative exec depend on?

Previous Blogs and Email Campaigns

Previous Blogs

Unexpected Costs to Consider When Buying A Home
Fixed vs. Variable Mortgage: Which Should You Choose?
Acceptable Sources of Down Payments in Canada
How To Get Approved For A Mortgage
Mortgage Refinancing for Debt Consolidation, Equity Take Out & More
What Does A Mortgage Broker Do? A Guide For First-Timers
How To Choose A Broker – Guest Blog: Annissa Nandlal
What Is The First Time Home Buyer Incentive?
The Mortgage Stress Test: Everything You Need To Know
What Is A Reverse Mortgage? (How Reverse Mortgages Work In Canada)
Debunking Misconceptions About Home Buying And Mortgages With Pineapple
How Much Mortgage Can I Afford?

Previous Email Campaigns

Unique Mortgage Solutions For Rising Rates
Opportunities In Rising Rate Environments
2022 Federal Budget
Spring Market Update
Bank of Canada Makes First Rate Hike – What To Do Now
RRSP Season – Strategies To Buy A Home By Spring
RRSP Season – Strategies to Reduce Your Mortgage and Boost Your Investments
The Bank of Canada Holds Key Policy Rate
Pay Less Tax And Save More With An RRSP (Existing Homeowner)
Pay Less Tax And Save More Money (First Time Homebuyer)
How to Prepare for a Mortgage Renewal
Trudeau’s Plan For Housing
Addressing Housing Affordability: How Each Federal Party Plans To Help You

Questions for the Marketing Department? Please create and submit a Case in MyPineapple and we will be happy to assist you!