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Pineapple Financial Inc. Introduces The Mortgage Industry’s First AI-Generated Broker Websites

Published on 26 Feb 2024

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Pineapple Financial Inc. Introduces The Mortgage Industry’s First AI-Generated Broker Websites

TORONTO, February 26, 2024: Pineapple Financial Inc. (NYSE American: PAPL), (the “Company or “Pineapple”), a tech-focused mortgage brokerage with an integrated network of partner brokerages and agents across Canada, today announced the launch of Maui - My Artificial User Intelligence - the first custom Artificial Intelligence-generated websites for mortgage brokers.

Maui is an AI assistant designed to help mortgage brokers improve workflow, speed up processes and significantly enhance broker productivity.

“We are proud to be the first mortgage brokerage to create custom Artificial Intelligence-generated websites for mortgage brokers. Maui will work across all Pineapple systems and applications to fundamentally change how mortgage brokers run and manage their business, starting with its revolutionary website generation tool,” said Kendall Marin, President and COO of Pineapple. "We are leveraging AI into our systems and processes to empower our brokers with new capabilities to provide Pineapple a distinct competitive advantage.”

Brokers can leverage the power of AI to generate a unique website within seconds that matches their brand style and tone. Maui handles all the design and content writing, saving brokers significant time and money building their websites for lead capture and deal generation. Brokers can customize their experience by selecting from over 20 color schemes, setting their preferred content length and choosing a distinct tone of voice so that no two broker sites are the same.

Maui adapts to each user interaction, he added, ensuring that the websites evolve with brokers' evolving needs. “Maui is designed with a mobile-friendly interface and offers a seamless user experience that enhances engagement and customer acquisition. With built-in SEO tools and optimized content, Maui improves a broker's visibility online, all while adhering to provincial regulations,” said Mr. Marin.

Pineapple's CEO Shubha Dasgupta added, “We are very excited about this new innovative and disruptive service offering. We believe Maui is the first of its kind and will set a new standard for digital innovation in the mortgage industry, solidifying our position as a pioneer in fintech advancement for brokers.” .

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About Pineapple Financial:

Pineapple is an award-winning fintech and leading Canadian mortgage brokerage network, focusing on both the long-term success of agents and brokers, as well as the overall experience of homeowners. With approximately 700 brokers within the network, Pineapple creates cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their dream of owning a home. Pineapple is active within the community and is proud to sponsor charities across Canada to improve the lives of fellow Canadians.

Follow us on social media:

Instagram: @pineapplemortgage @empoweredbypineapple Facebook: Pineapple MortgageLinkedIn: Pineapple Mortgage

SOURCE: Pineapple Financial Inc. (NYSE American: PAPL)

Safe Harbor Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the “Risk Factors” section of the registration statement filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov.