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Onboarding Updates

Please join us in welcoming these new brokerages, brokers, and leadership team members to the Pineapple family!



Leadership Team Updates

Melanie Roth

Please join your Pineapple family in congratulating Melanie Roth on her promotion to Director of Learning and Development.

Education lives at the heart of our culture and is an important part of what Pineapple stands for. Making sure agents, brokers staff and all within the family have access to industry leading training to help them reach the pinnacle of their careers was the goal. When Melanie joined us in this department she immediately embraced the philosophy and carried herself with great pride and enthusiasm. She elevated the team and was patient with her development as well as in supporting others.

Since then Mel has continued to accelerate the growth of the department and continues to push education to the forefront of this organization. In her new role, Mel will continue to evolve and drive forward this department with innovative ideas and strategy. She will focus around building and supporting the success of her team and making sure we are leaders in education.
Thank you Mel and congrats on your new role.

Shannon Didero
Shannon started a new role in January as the Content & Research Manager. She will continue to support the marketing team and will provide mortgage industry knowledge to all the departments here at Pineapple. 

Shannon loves researching and digging into the numbers, strategizing, problem-solving and making people’s lives easier. She is also a proud member of the LGBTQ+ community, avid traveler, green living and pizza connoisseur.

New Leadership Team Members

Katy Tang
Financial Analyst
Katy has been working in the finance field for over 20 years. Katy possesses attention to detail, is well-organized, flexible, and enjoys the challenges of maintaining a well-functioning business, Katy will utilize her expertise to ensure organizational effectiveness and efficiency.

The most rewarding part of Katy’s role is knowing that she is able to make her team member’s jobs just a little bit easier.

In Katy’s spare time she enjoys spending time with her family and friends, watching dramas, visiting art exhibitions and concerts, travelling and food adventures!


Jennifer Roberto
Underwriting Care Associate
Jennifer has worked in the Insurance Industry for over 20 years with experience at Royal Insurance, Royal & SunAlliance, RBC Insurance and Aviva Insurance. She graduated from the University of Toronto with a Psychology and Linguistics degree, completed her Chartered Insurance Professional certification and has most recently completed her Mortgage Agent course.

Jennifer enjoys helping people and her entire career focuses on customer service and building long-lasting relationships. In her spare time, she loves spending time with her friends and family and her passions include basketball, travel and everything to do with food. Jennifer is excited about the new opportunities and challenges here at Pineapple.

New Brokerages

Equity Mortgage Funding Inc.

Principal Broker: Shepherd Lewis
Address: 801-10 Milner Business Court, Toronto, Ontario, M1B 3C6
Check out their website here

Shepherd Lewis is the Principal Broker and Founder of Equity Mortgage Funding inc.

Since entering the mortgage industry in 1998, he has been focused on residential, commercial and industrial mortgages. Shepherd’s expertise has enabled him to help many clients with varying degrees of difficulties, from bad credit, no credit self-employed, no income, bankruptcies and new immigrants.

As an established professional in the mortgage industry, Shepherd understands the impact that a particular mortgage product and term can have on your overall financial life. Shepherd is committed to ensuring that your financial needs are met and can assist you in making the choice that best matches your goals.

New Brokers & Agents

Courtney Blanchard
Ganesh Parida
Lina Valencia
Marc Younes
Melissa Ramlochan
Pankaj Sinha

Romayne Toban