Let's Make History.
In a significant milestone for the Canadian mortgage industry, Pineapple Financial Inc. has made history by becoming the first Canadian mortgage brokerage to launch an Initial Public Offering (IPO) on the prestigious New York Stock Exchange (NYSE American).
Pineapple Supports 650+ Brokers
Let's Make History
Making History Together
This landmark event marks a turning point in the evolution of the Canadian mortgage sector and presents exciting opportunities for the company and the industry as a whole:
The IPO provides us with an incredible opportunity to take our company to new heights, and expand our reach.
It provides a prosperous future to our Agents, Brokers, Brokerage Partners, clients, business partners and shareholders.
It serves as a powerful catalyst for increasing visibility and raising the profile and importance of the Canadian mortgage industry internationally.
It allows Pineapple to reinvest back into the growth and stability of the industry to strengthen the position of the Canadian mortgage landscape.
Our Journey Becoming A Public Company
As a technology-based, people-first company, with a mission to simplify the mortgage process and to change Canada’s mortgage landscape through human connection and data insights, we had already reached numerous industry milestones and invested heavily in our mortgage brokers and customers. Becoming a publicly traded company allows us to continue on this journey of growth, innovation, stability, and our shared vision of building a prosperous future.
Major Advancements In The Industry
Since 2016, Pineapple has rapidly expanded its presence across Canada, achieving a 131% CAGR revenue growth, and building a network of around 600 agents. In addition, the company has donated over $500,000 to charitable organizations while also making significant advancements in the industry.
Developing an award-winning automated technology platform that connects together all systems including lead input, marketing campaigns, daily payroll, deal management, submission, and lead generation.
Creating a scalable and automated e-learning platform that delivers targeted knowledge.
Designing customized marketing journeys driven by proprietary scoring algorithms, unique customer profiling and segmentation.
Developing actionable lead signals that results in increased efficiencies at every stage of the process and enhanced revenue.
Building data analytics right into the CRM system to discover future customer opportunities.
Opening an internal technology-enabled mortgage underwriting department that operates across Canada.
Rapidly expanding into national markets and adding new affiliate partnerships.
Growth and Stability
“Over the past year, Pineapple has expanded across Canada and grown our team,” said Christa Mitchell, Chief Strategy Officer, Pineapple. “The success of the IPO is a testament to the exceptional team here at Pineapple and showcases their dedication, talent, and relentless pursuit of excellence that has been instrumental in achieving this milestone.”
What Does This Mean For You?
By leveraging the IPO strategic investment, Pineapple can drive its growth, enhance its competitiveness, and work towards its vision of becoming a market leader while improving the industry for brokers and consumers as a whole. “The decision to go public was driven by our vision to expand market reach, accelerate growth initiatives, and capitalize on new opportunities,” said Shubha Dasgupta, CEO & Co-Founder, Pineapple. “With the successful IPO, Pineapple achieved a valuation milestone that reflects its market potential, growth trajectory, and our commitment to excellence.”
Strategic Investments
Evolve And Accelerate Growth
It will provide resources and opportunities for Pineapple to grow and expand its operations in new markets to serve the needs of all Canadians and strengthen business operations.
Accelerate Journey Toward Market Leadership
The investment will help Pineapple in its goal of becoming the market leader in the industry.
Improve The Industry For Brokers And Consumers
It will strengthen the Canadian mortgage market on the global stage and help Pineapple achieve their goal of making the industry a better place for both brokers and consumers.
Enhance Visibility And Credibility
Being listed on the NYSE American elevates our company's visibility, reputation, and credibility in the eyes of our customers, partners, and the broader business community.
Provide Stability And Security For Generations
Becoming a public company ensures we can offer solid job stability and security for years ahead, presenting long-term growth and stability for our stakeholders.
What’s Next For Pineapple
This influx of capital will provide the necessary resources for the company to expand its operations, develop innovative products and services, and reinvest back into the Canadian mortgage industry. “The company is now well-positioned to leverage the newfound capital to invest in research and development, expand its product offering, and further enhance its industry-leading technology infrastructure,” said Kendall Marin, President, COO, and Co-Founder, Pineapple. “We are extremely proud to be the first Canadian mortgage brokerage to IPO on an American stock exchange.”
Expanding Future Growth Initiatives
The proceeds from the IPO will fuel our growth initiatives, enabling us to invest in research and development, expand our product offering, and further enhance our technology infrastructure.
Expand business into every province across Canada to tap into the full potential of opportunities coast to coast
Adding more affiliate partners and brokers onto platform allowing us to serve all the needs of Canadian mortgage members
Adding insurance as a product offering to consumers creating a full end to end business model
Develop new technology that will support retention of existing clients and revenue creation and increase productivity and efficiency across for brokers and agents
Are You Ready To Join A Mortgage Brokerage That Is Investing Heavily In Your Future?
Our success as a public company will rely on our ability to adapt to new challenges, seize opportunities, and work together as one cohesive team. We have no doubt that we will continue to innovate, deliver exceptional results, and exceed expectations.
Investing In The Future Of Our Stakeholders
This infusion of capital will help us to tap into new avenues of machine learning and innovation, and it will create new opportunities for our agents and their clients while accelerating our journey toward becoming the market leader in our industry.
Invest in new avenues of data analytics and machine learning to provide our agents with the most advanced tools of product selection for their customers.
Develop advanced technology features that will automate and simplify all administration processes for agents, improving customer experience and putting the focus on relationship-building and deal-generating activities.
Create an opportunity for our staff, agents, and clients to become owners of our company, creating long-term financial opportunity for shareholders and a solid retention plan for the business.
Provide a true exit strategy for agents looking to retire, something that has never been done in the industry before.
