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Pineapple Market Update

Become a more informed mortgage broker alongside our CEO, Shubha Dasgupta. Get timely information on the housing market, mortgage industry and the Canadian economy so you can serve your clients better!




In this training session our CEO Shubha Dasgupta takes us through the weekly market update. He kicks off the meeting with rate updates for Prime Lenders and Alt Lenders. He highlights the rate percentage for insure, insurable, uninsured and rental. The consumer price index (CPI) rose at 8.5% year over year in July but it was down from 9.1% in June. This is reflected in gas prices, lumber, food etc. The CPI for Canadians will be out in a few months and some changes will be seen in the landscape moving forward.

He also shares this new feature that’s been introduced in British Columbia called a Cooling-off period and how this protects consumers. Helping agents succeed is always the top priority for the Pineapple team. It’s now the time for agents to increase prospecting and the team has decided to assist agents by reconsolidating all the information given in the Market Update to create what we call a Call Blitz. This feature includes an action plan, call scripts, email templates and presentation decks. He highlights that this is a great strategy for agents to use when prospecting and building relationships. Please refer to the related tab of this article to access the slide deck.

Resource Links

US Inflation Dropped
Can we expect a rate hike if inflation drops in Canada?
BC Cooling Off

Social Media Content

Please click here to access the Market Update recap video story that you can use to post on your social platforms.


One of our priorities here at Pineapple is to ensure that you are all remaining compliant in your mortgage business. While we understand you may all have a different style of marketing/advertising your mortgage business, we are sending this email as a reminder that you are ensuring that you are keeping aligned with the mortgage industry public relations and advertising requirements as per the link.

Please take a moment to read the attached link to ensure that you are adhering to the Mortgages Brokerages, Lenders and Administrators Act 2006 (MBLAA) and its regulations.

Please reach out to Diana at if you have any questions.