icon
For Homeowners
For Brokers
Digital Asset Treasury
Mortgage Tokenization
Social LinkSocial LinkSocial LinkSocial Link
For Homeowners
For Brokers
Digital Asset Treasury
Social LinkSocial LinkSocial LinkSocial Link

IconFirst Time Home BuyerIconCurrent HomeownersIconInvestment PropertiesIconNew to Canada

IconBuying A PropertyIconRenewal and RefinanceIconReverse Mortgage

What's On Our Blog?

Featured Image

Pineapple Recognized as One of Canada’s Top-Growing Companies

Read More
View All Articles

IconOnline ApplicationIconCalculatorsIconMortgage Glossary

IconResourcesIconMortgage Resources

What's On Our Blog?

Featured Image

Top 10 Questions To Ask Your Pineapple Mortgage Broker When Renewing Your Mortgage

Read More
View All Articles

IconAboutIconContact UsIconNews

IconFind A BrokerIconPineapple CareersIconInvestor RelationsIconPineapple IPO

What's On Our Blog?

Featured Image

Pineapple Wins the Award For Digital Innovation in the Canadian Mortgage Industry

Read More
View All Articles

The Income Suite Advantage – A Realtor's Guide to Selling Smarter

Published on 09 May 2025

The Income Suite Advantage – A Realtor's Guide to Selling Smarter

Across Canada, housing inventory is growing while affordability challenges persist. But what if the key to closing more deals is hidden inside the home itself?

Welcome to the Income Suite Advantage: a strategy where sellers unlock unused basement space to add value, while buyers use projected rental income to qualify for more mortgage. As your financing partners, we’re here to help make it happen.


🔍 Why This Strategy Works Now

  • High Inventory, Low Affordability: Canadian MLS listings have surged across markets — Calgary (+36%), GTA (+47%), Vancouver (+42%), and more. Meanwhile, mortgage qualification remains a hurdle for buyers facing stress-tested rates.
  • New Financing Flexibility: With rates easing and new programs allowing more flexible use of rental income, buyers can now use up to 100% of rental income from legal suites to boost qualification (CMHC & lender-specific programs apply).
  • Renovation Financing Options: Sellers can access short-term equity loans, purchase-plus-improvements programs, or renovation bridge financing to fund suite conversions — many of which are interest-only and quick to close.

🧠 Educate Your Clients: Key Talking Points for Sellers

  • Boost Property Value: Homes with legal income suites can increase resale value by 15–30%, depending on location and execution.
  • Attract More Buyers: Suites create affordability — especially for newcomers, first-time buyers, and multi-generational families.
  • Differentiate in a Crowded Market: Stand out with income potential and highlight lifestyle flexibility in your listing marketing.

💡 Educate Your Buyers: Key Financing Tactics

  • Rental Income Inclusion: Lenders now allow rental income from basement suites to be used for qualification — a game-changer for budget-conscious buyers.
  • Purchase-Plus-Improvement Mortgages: Add renovation costs into the mortgage upfront to fund the suite — no separate financing needed.
  • Creative Co-Borrowing + Extended Amortization (30-Year for Insured): Combine strategies for further affordability while keeping monthly payments manageable.

📈 Real-World Case Study

A seller in Alberta had an aging 4-bed home sitting stale on the market for 3 months. With our help, they accessed $65,000 in short-term equity financing to add a legal basement suite. Not only did the property value rise by 22%, but we also helped the buyer qualify by adding $1,400/month projected rent to their application. The home sold within 3 weeks of relisting.


👥 How We Support You

Strategic seller consultations to assess suite feasibility and access financing

Buyer qualification planning using rental income and co-borrower strategies

Connections to renovation specialists and city permit experts

End-to-end support for both sides of the deal


📩 Let’s Get Started

This approach is already helping listings move — and we’re ready to support your clients across Canada.


Share this post

Pineapple

ON 12830 / BCFSA MB600871 / AMF 3002803823 / RECA 00424723 / SK 512229 / NS 3000504

© 2025 Pineapple Financial Inc. | 200-111 Gordon Baker Road Toronto, ON M2H 3R1
Social LinkSocial LinkSocial LinkSocial Link